Summer 2019

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NCGA.ORG | SUMMER 2019 31 C O V E R S T O R Y W hen Gary Woodland won the U.S. Open at Pebble Beach Golf Links in June, he was quick to credit the hours upon hours of daily work required to groove his swing and go from a gifted athlete with unlimited potential to a trophy-hoisting worldbeater. That was his job—a good-paying one, at that, if you can cut it—and arguably one of the most high- profile careers in golf. But professional golfer is just one of the many ways to earn a living in the golf industry, which directly drives $84.1 billion in economic activity across the U.S. in 2016, according to a study commissioned by the World Golf Foundation. That's an eye-popping figure, indeed, and it tells a story at 30,000 feet. But what does that mean for us? What are the careers in golf right in our own backyard and who are some of the people that make up the almost two million jobs related to golf and involving 15,000 diverse businesses? To bring it local and make sense of golf's impact on our economy, we've highlighted various sectors and some of North- ern California's finest to present a slice of life in the golf industry. What all of the subjects of the following stories will tell you is this: a career in golf is a labor of love. Careers in

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