NCGA Golf

Summer 2019

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52 SUMMER 2019 | NCGA.ORG E ven a quick round of golf exposes a player to an amount of sun that can have harmful effects – especially after years playing this game. Sun protec- tion is a reality of the sport now, and it comes in every form. Of course, sun protection will always start directly on the skin with products like Aloe Up and Skin sunscreen. No player, whether recreational or professional, can afford to overlook it anymore. "It's like exercise, all golfers do it. It's part of their equip- ment now. It's not even an option," said Tom Whaley, CEO of Aloe Up, which bonds instead of sitting on top of the skin and accounts for the lighter, less greasy feel. Like Aloe Up, Skin products ap- peal to golfers because they're light on the skin. Skin sunscreen is mineral- based, and doesn't run or drip. The brand garnered attention when Tiger Woods pulled out a stick of the com- pany's lip balm and applied it during the final minutes of his Masters run. "When you put our product on, after a minute or so, it sets up and it's on," said Jessica Folino, a partner at Skin. "It creates that barrier on your skin, but you can't feel it." A big part of Skin's mission is skin cancer awareness and prevention. It's an important message for an outdoor industry like golf, and sunscreen is only the starting point. These apparel pieces take sunscreen protection beyond lathering on lotion for full body UV coverage BY JULIE WILLIAMS Sun's Out, Sleeves Out 1 Coolibar women's Prestwick long-sleeve polo Coolibar clothing has a certain "technical elegance" that combines fit, feel and function and makes everything from golf shirts to sun shawls as attractive as they are sun safe. "What began as a line that looked almost medical has evolved into a lifestyle brand, because being sun-safe is as much a lifestyle choice as eating right," said Anne White, VP of Brand Marketing and Creative. Coolibar's Prestwick polo is an easy- care item made from the company's Active SUNTECT fabric. It's lightweight, breathable and moisture wicking. The shirt has a straight hem with side vents. "For our golfing gear, the secret to staying cool and dry is 100% about the fabric," White said. MSRP $85 | coolibar.com 2 Titleist Tour Aussie hat While the Tour Aussie hat can certainly be worn to play golf, it's also a popular look for the sidelines. You'll see it frequently worn by coaches and instructors. It's the maximum sun- protection option for long days spent on the golf course for whatever reason. The Aussie hat features a deep fit in a stretch material that also has an adjustable closure. A removable chin strap is a good option for a windy day, and an inside pocket provides an extra bit of storage. MSRP $42 | titleist.com 1 2 E Q U I P M E N T F O R U M

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