FALL 2017

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6 FALL 2017 | NCGA.ORG I N S I D E T H E L E A T H E R I 'm often asked, "So what do you do?," especially after revealing that I work in the golf industry. I typically respond, while channeling my best impression of legendary Seinfeld character George Costanza, "I'm an architect!" Like George, I've always considered architecture to be one of the noblest of callings—especially when it comes to the golf variety. Think, for a moment, of all of the interesting parallels that can be drawn between publishing a magazine and designing a golf course. For instance, there's the blueprint stage of developing story ideas, selecting proper writers and photographers to carry out your vision, creating the best headlines and captions to entice your readers into each page, choosing the right paper and fonts that create some "curb appeal," presenting a variety of content— while maintaining a certain consistency from cover-to-cover and issue-to-issue—that appeals to a diverse audience. All while making sure that no singular piece disrupts your entire canvas. Starting to make sense, right? Now you can see why this is the favorite aspect of my job! So when it came time to assemble our inaugural Architecture-themed issue, the editorial and design teams donned their creative hats to flesh out the inner architect in all of us. For the cover story (page 22), we enlisted Golfweek's architectural guru Brad Klein to celebrate the courses that make Northern California home to the most intoxicating golf landscapes in the world. I first met Brad aboard the media shuttle on our way to cover the 2004 U.S. Open at Shinnecock Hills. And like Shinnecock or Cypress Point, Brad's work has certainly stood the test of time. In similar fashion, we asked our all-star triumvirate of regular contributors to weigh in on their favorite architectural topics. Working the golf beat allows you to cover some of the finest venues in our region, so our team took this opportunity to detail those closest to their hearts. Alan Shipnuck delves into all the efforts to save Sharp Park (page 20), Ron Kroichick profiles Ken Morton Sr.and his family and the bustling business they oversee at Sacramento's Haggin Oaks Golf Complex (page 32) and Brian Murphy offers an ode to Lincoln Park (page 72). With seven courses listed in Golf Digest'sTop 100 Courses You Can Play, Northern California's access to great golf is unparalleled. So we're proud to celebrate them this issue—alongside the regions stable of private gems. When it comes to architects in the culinary world, there's none better than Chef Thomas Keller. We learned his passion for golf is as rich as his cuisine, so indulge yourself in Ted Johnson's profile of the Napa chef (page 36)—and learn how you, too, can make Keller's famous lobster roll. Rounding out the feature well includes how to have fun with your short game (page 42), a sun-soaked travel story to Phoenix/ Scottsdale (page 46) and why it's time to step up your shaft game this fall (page 54). For me, the pen is mightier than the shovel.Yet, I've always wondered if I missed my true calling as a golf course architect—or even my destiny after growing up on Robert Trent Jones Sr.'s first-ever golf course design in Penfield, N.Y. Who knows? Thankfully, I love being a "magazine architect" and look forward to "mapping out" many more editions for all of our members to enjoy. An Eye for Design BY RICHARD J. CERAME, P UBLISHER THE OFFICIAL PUBLICATION OF THE NORTHERN CALIFORNIA GOLF ASSOCIATION Volume 37, Number 4 E ditorial and Business Office: Northern California Golf Association 3 200 Lopez Road, Pebble Beach, CA 93953 P: 831-625-4653;; NCGA Staff: E xecutive Director: Joe Huston Publisher, Director of Communications: R ichard J. Cerame M anaging Editor, Asst. Director of Communications: J erry Stewart Alex Anderson, Toivo Betancourt, Jim Brady, Marissa Brosseau, Chris Ceman, Richard J. Cerame, Jeff Clark, Jamie Cordova, Ben Coronado, Jim Cowan, Ryan Dunham, Ryan Farb, Mark Fitch, Aana Fitzgerald, Lenny Fudenna, Martin Fuentes, Svetlana Gavrilenko, Otis Goodwin, Jeremy Gray, R yan Gregg, Aaron Hartesveldt, Adam Heieck, Lindsay H orton, Joe Huston, Vaughn Kezirian, Rick Leoncio, Michael Lowe, Jillian MacDonald, Helen Nicolayev, Malinda Oliver, Kaitlyn Petrando, Jean Quismundo, Rick Rangel, Spencer Sorensen, Sam Staton, Jerry Stewart, Haley Whitbeck N CGA Board of Directors: Patrick Quinn (President), Tom Bone (Vice President), Gail Rogers (Secretary/Treasurer), John Ronca (Immediate Past President) Stacey Baba, Raymond Coates, John Dodsworth, Terry F itzwater, Gary Fox, Scott Gebhardt, Bob Goldstein, Samuel Gross, Susan Morse, David Pearson, Ed Quinn, Jay Silverberg, M ichael Weeks, Richard Wise Courses Owned by the Northern California Golf Association Poppy Hills Golf Course 3 200 Lopez Road, Pebble Beach, CA 93953 P: 831-622-8239;; P oppy Ridge Golf Course 4280 Greenville Road, Livermore, CA 94550 P: 925-456-8202;; i Published for the Northern California Golf Association in cooperation with: PGA Magazine Group 2600 Philmont Avenue, Suite 325 Huntingdon Valley, PA 19006 Phone: 215-914-2071 Editor: Adam Schupak Advertising: For information, please contact: Brian Folino at 661-312-6412 Regional Advertising Managers: Tom Black, Patrick Cherry, Howard Derkay Executive Director, Travel & Real Estate: Mike Agee CEO: Richard K. Summers COO & Art Director: Peter J. Sansone President: Brian Folino Contributing Writers: Jim Achenbach, Bill Fields, Ted Johnson, Don Jozwiak, Bradley Klein, Ron Kroichick, Brian Murphy, Adam Schupak, Alan Shipnuck, Tony Starks. Business Development Manager: Abraham Summers Production/Pre-Press: Frederick Yantz Design: Steve Higgins (Lead Designer), Jim Gerhard, Matt Hulnick, Marina Kohls Advertising Production Manager: JulieYuen General Manager, Digital Operations: Matt Frey, PGA Operations: Tom Gauss, Katelyn Leer Accounting: Mary Beth Bidwell, Larisa Kotlyar, Stacy Lombardo Audit Bureau of Circulations Member NCGA Golf (ISSN-1524-4385) is published quarterly by the Northern California Golf Association, 3200 Lopez Road, Pebble Beach, CA 93953. All rights reserved, including right of reproduction in whole or in part in any form. Members pay an annual subscription fee of $1. Printed in U.S.A. Please send change of address notice on Mem- ber Change form (available at your club). Periodical postage paid at Pebble Beach, CA and additional mailing offices. Advertising contained herein does not constitute endorsement by the Northern California Golf Association. POSTMASTER: Send address changes to NCGA Golf, P. O. Box NCGA, Pebble Beach, CA 93953-1157.

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