JAN 2018

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G olf's fashion-forward gurus are getting very excited about the upcoming apparel season. The industry usually has two major seasonal offerings (Spring and Fall), and there's more than normal anticipation for opposite coast fashions as Spring 2018 approaches. West Coast based vendors such as PUMA Golf, TravisMathew and Johnnie-O have not only been strong locally, but have also seen impressive growth in the Eastern and Southeastern U.S. over the past 24 months; now the trend seems to be reversing, with New York based brands like perennial trendsetter Dunning Golf and up-and-comer Holderness & Bourne turning heads on this side. Here are a few 2018 preview shots to whet your buying appetite. APPAREL Strong Cross Country Winds Pushing Golf Fashion Johnnie-O PUMA Golf Dunning Golf

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