Winter 2018

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44 WINTER 2018 | NCGA.ORG E Q U I P M E N T F O R U M I f you follow the path of product development in the world of golf, it often will lead you directly to touring professionals. Prototype could be the middle name of many touring pros. They regularly evaluate new products and offer their opinions and suggestions. This process is especially visible near the end of the year. In their short off-season, tour- ing pros often experiment with various training aids and acces- sories as well as new clubs. Many touring professionals, along with teaching profession- als, are paid for their endorse- ments. This money can be plentiful. However, some of the products fail miserably and the pros go unpaid or unrewarded. It's like a business bogey. Still, golf companies and their designers contin- ually are upgrading and enhancing proven golf products. At the same time, they are introducing new inventions. With the help of golf pros, these items can change the composition of the golf land- scape. This effectively produces a mixture of oldies but goodies, along with an influx of sophisticated new creations. We, the amateurs of the world, have the pick of these products. You could say we are the lucky ones. PROVEN TOUR You may not play like a pro, but you can be a scratch shopper for the products that the best in the world use. By Jim Achenbach 1 6 3 4 7

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